Dr. S. R. Lasker Library Online Catalogue

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Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.

by Churchill, Gilbert A | Iacobucci, Dawn.

Series: The Harcourt series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Fort Worth : Harcourt College Publishers, c2002Online access: WorldCat details Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (16)Call number: 658.83 CHM 2002, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (2)Call number: 658.83 CHM 2002, ...

Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins.

by Tull, Donald S | Hawkins, Del I.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York ; New Delhi : Macmillan ; Prentice-Hall, c1993Online access: WorldCat details Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (1)Call number: 658.83 TUM 1993. Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (2)Call number: 658.83 TUM 1993, ...

Contemporary marketing research / Carl McDaniel, Jr., Roger Gates.

by McDaniel, Carl D | Gates, Roger H, 1942-.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Cincinnati : South-Western College Publishing, c1999Online access: WorldCat details Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (5)Call number: 658.83 MCC 1999, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (3)Call number: 658.83 MCC 1999, ...

Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: London; New Delhi : Prentice-Hall International; Pearson Education, 2004Online access: WorldCat details Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (8)Call number: 658.83 MAM 2004, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (2)Call number: 658.83 MAM 2004, ...

Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen.

by Moisander, Johanna | Valtonen, Anu.

Series: Introducing qualitative methodsMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: London : Thousand Oaks : SAGE, 2006Online access: Publisher description | Table of contents only | WorldCat details | E-Book Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (4)Call number: 658.83 MOQ 2006, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 658.83 MOQ 2006. Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 658.83 MOQ 2006.

Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.

by Daymon, Christine | Holloway, Immy.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York, NY : Routledge, 2011Online access: WorldCat details | E-book Fulltext Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 659.2072 DAQ 2011. Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 659.2072 DAQ 2011.

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