Advertising; mass communication in marketing [by] James E. Littlefield [and] C. A. Kirkpatrick.

By: Littlefield, James E Contributor(s): Kirkpatrick, Charles Atkinson [joint author.]Material type: Text

TextLanguage: English Publication details: Boston, Houghton Mifflin [1970] Edition: 3rd edDescription: x, 544 p. illus. (part col.), facsims. (part col.), maps. 24 cmSubject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .L72 1970Online resources: WorldCat details

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	659.1 LIA 1970 (Browse shelf(Opens below))	C-1	Not For Loan		4164

Total holds: 0

Previous editions by C. A. Kirkpatrick.

Includes bibliographical references.

Tahur Ahmed

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