Trend watching : how the media create trends and how to be the first to uncover them / John E. Merriam and Joel Makower.
Material type:
TextLanguage: English Publication details: New York, NY : Amacom, c1987. Description: ix, 210 p. : ill. ; 21 cmISBN: 0814458904; 9780814458907Subject(s): Mass media -- United States | Mass media -- Statistical methods | Content analysis (Communication)DDC classification: 302.2340973 LOC classification: P92.U5 | M47 1988Online resources: WorldCat details
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 302.2340973 MET 1987 (Browse shelf(Opens below)) | C-1 | Not For Loan | 3560 |
Includes index.
Sociology English
Saifun Momota
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