Trend watching : how the media create trends and how to be the first to uncover them / John E. Merriam and Joel Makower.

By: Merriam, John E Contributor(s): Makower, Joel, 1952-Material type: Text

TextLanguage: English Publication details: New York, NY : Amacom, c1987. Description: ix, 210 p. : ill. ; 21 cmISBN: 0814458904; 9780814458907Subject(s): Mass media -- United States | Mass media -- Statistical methods | Content analysis (Communication)DDC classification: 302.2340973 LOC classification: P92.U5 | M47 1988Online resources: WorldCat details

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	302.2340973 MET 1987 (Browse shelf(Opens below))	C-1	Not For Loan		3560

Total holds: 0

Includes index.

Sociology English

Saifun Momota

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