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		Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. by Pride, William M \| Ferrell, O. C. Edition: 8th ed.Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : Houghton Mifflin, c1993Online access: WorldCat details Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (2)Call number: 658 PRM 1993, ... Log in to add tags Add to cart (remove)
		Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. by Pride, William M. Edition: 7th ed.Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : Hougton Mifflin Co., c1991Online access: WorldCat details Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 658.8 PRM 1991. Log in to add tags Add to cart (remove)