Principles of marketing
Kotler, Philip.
creator
Armstrong, Gary (Gary M.)
text
bibliography
ii
Upper Saddle River, NJ
New Delhi
Prentice Hall
c1999
1999
8th ed.
monographic
eng
1 v. (various pagings) : col. ill. ; 29 cm. +
Summary:
A practical, managerial approach to marketing. Provides practical examples and applications showing the major decisions that marketing managers face in their efforts to balance the organizational objectives and resources against needs and opportunities in the market place.
general
Philip Kotler, Gary Armstrong.
Includes bibliographical references and indexes.
BA
Marketing
HF5415 .K636 1999
658.8 KOP 1999
0139570020
9780139570025
8120314905
98003761
http://www.worldcat.org/title/principles-of-marketing/oclc/38738796&referer=brief_results
http://www.worldcat.org/title/principles-of-marketing/oclc/38738796&referer=brief_results
DLC
980312
20151006020002.0
483
eng