TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 8120328256
AV  - HF5415 .K636 2006
U1  - 658.8 22
PY  - 2006///
CY  - Upper Saddle River, N.J., New Delhi
PB  - Prentice Hall of India
KW  - Marketing
KW  - Marketing -- Management
N1  - Accession no. 17160 lost & replace by faculty, has given latest 13rd ed; Includes bibliographical references and index; Marketing --
Company and marketing strategy : partnering to build customer relationships --
The marketing environment --
Managing marketing information --
Consumer markets and consumer buyer behavior --
Business markets and business buyer behavior --
Segmentation, targeting, and positioning : building the right relationships with the right customers --
Product, services, and branding strategy --
New-product development and product life-cycle strategies --
Pricing products : pricing considerations and strategies --
Pricing products : pricing strategies --
Marketing channels and supply chain management --
Retailing and wholesaling --
Integrated marketing communications strategy --
Personal selling and direct marketing --
Creating competitive advantage --
Marketing in the digital age --
The global marketplace --
Marketing and society : social responsibilityand marketing ethics; BA
UR  - http://www.worldcat.org/title/principles-of-marketing/oclc/818817013&referer=brief_results
ER  -