TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl D.
AU  - Lamb,Charles W.
TI  - Marketing
SN  - 0538849487
AV  - HF5415 .L2624 1996
U1  - 658.8 
PY  - 1996///
CY  - Cincinnati, Ohio
PB  - South-Western Publishing
KW  - Marketing
KW  - Management
N1  - Rev. ed. of: Principles of marketing, 1993; Includes bibliographical references and index; BA
UR  - https://www.worldcat.org/title/marketing/oclc/32346208&referer=brief_results
ER  -