TY  - BOOK
AU  - Berkowitz,Eric N.
TI  - Marketing
SN  - 0256132216
AV  - HF5415 .B44113 1994
U1  - 658.8 
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Marketing
N1  - Includes bibliographical references (p. [731]-752) and indexes; BA
UR  - http://www.worldcat.org/title/marketing/oclc/27812703&referer=brief_results
ER  -