TY  - BOOK
AU  - Duhring,Lisa
TI  - Reassessing the relationship between marketing and public relations: new perspectives from the philosophy of science and history of thought 
T2  - Research
SN  - 9783658180331
U1  - 659.2 
PY  - 2017///
CY  - Wiesbaden
PB  - Springer VS
KW  - Public relations
KW  - Relationship marketing
N1  - Includes bibliographical references; TOC; State of Research: The Academic Debate on the Relationship between Marketing and Public Relations.- The Philosophy of the Social Sciences.- The History Marketing Thought.- The History of Public Relations Thought.- New Perspectives on the Future Relationship between Marketing and Public Relations; DIS
N2  - Lisa Duhring reconstructs the relationship between public relations and marketing research on a metatheoretical level. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches
UR  - https://www.worldcat.org/title/reassessing-the-relationship-between-marketing-and-public-relations-new-perspectives-from-the-philosophy-of-science-and-history-of-thought/oclc/1015869593&referer=brief_results
ER  -