TY  - BOOK
AU  - Zikmund,William G.
TI  - Business research methods
SN  - 9781439080702
AV  - HD30.4 .Z54 2003
U1  - 650.72 21
PY  - 2010///
CY  - Mason, Ohio
PB  - South-Western/Cengage Learning
KW  - Management
KW  - Research
KW  - Business
N1  - Includes bibliographical references and index; PART 1: INTRODUCTION. Chapter 1 The Role of Business Research. Chapter 2 Information Systems and Knowledge Management. Chapter 3 Theory Building. Chapter 4 The Business Research Process: An Overview. Chapter 5 The Human Side of Business Research: Organizational and Ethical Issues. PART II: BEGINNING STAGES OF THE RESEARCH PROCESS. Chapter 6 Problem Definition: The Foundation of Business Research. Chapter 7 Qualitative Research Tools. Chapter 8 Secondary Data Research in a Digital Age. PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA. Chapter 9 Survey Research: An Overview. Chapter 10 Survey Research: Communicating with the Respondents. Chapter 11 Observation Methods. Chapter 12 Experimental Research. PART IV: MEASUREMENT CONCEPTS. Chapter 13 Measurement and Scaling Concepts. Chapter 14 Attitude Measurement. Chapter 15 Questionnaire Design. PART V: SAMPLING AND FIELDWORK. Chapter 16 Sampling Design and Procedures. Chapter 17 Determination of Sample Size: A Review of Statistical Theory. Chapter 18 Fieldwork. PART VI: DATA ANALYSIS AND PRESENTATION. Chapter 19 Editing and Coding: Transforming Raw Data into Information. Chapter 20 Basic Data Analysis: Descriptive Statistics. Chapter 21 Univariate Statistical Analysis. Chapter 22 Bivariate Statistical Analysis: Differences Between Two Variables. Chapter 23 Bivariate Statistical Analysis: Measures of Association. Chapter 24 Multivariate Statistical Analysis. Chapter 25 Communicating the Research Results: Report Generation, Oral Presentation, and Follow-Up. PART VII: CRITICAL THINKING CASES; TOC; BA
UR  - http://lib.ewubd.edu/ebook/
UR  - http://lib.ewubd.edu/ebook/8388
ER  -