TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, and control 
SN  - 013557983X
U1  - 658.802 
PY  - 1980///
CY  - London
PB  - Prentice/Hall International
KW  - Marketing
N1  - Previous ed.: 1975; Includes index; BA
UR  - http://www.worldcat.org/title/marketing-management-analysis-planning-and-control/oclc/444960493&referer=brief_results
ER  -