TY  - BOOK
AU  - Rugman,Alan M.
AU  - Collinson,Simon
TI  - International business
SN  - 9780273760979 (pbk.)
AV  - HD62.4 .R843 2012
U1  - 658.049 RUI 
PY  - 2012///
CY  - Harlow, England, New York
PB  - Pearson
KW  - International business enterprises
KW  - Management
N1  - Includes bibliographical references and index; Part One The World of International Business Chapter 1: Regional and Global Strategy Chapter 2: The Multinational Enterprise Chapter 3: The Triad and International Business Part Two: The Envrironment of International Business Chapter 4: International Politics Chapter 5: International Culture Chapter 6: International Trade Chapter 7: International Financial Markets and Institutions Part Three International Business Strategies Chapter 8: Multinational Strategy Chapter 9: Organizing Strategy Chapter 10: Corporate Strategy and National Competitiveness Chapter 11: Innovation, Entrepreneurship and "Born Global" Firms Part Four: Functional Area Strategies Chapter 12: Production Strategy Chapter 13: Marketing Strategy Chapter 14: Human Resource Management Strategy Chapter 15: Political Risk and Negotiation Strategy Chapter 16: International Financial Management Part Five: Regional Strategies Chapter 17: European Union Chapter 18: Japan Chapter 19: North America Chapter 20: Emerging Economies Chapter 21: China Chapter 22: Corporate Ethics and the Natural Environment; BA
UR  - http://www.worldcat.org/title/international-business/oclc/772715744&referer=brief_results
ER  -