TY  - BOOK
AU  - Branston,Gill
AU  - Stafford,Roy
TI  - The media student's book
SN  - 9780415558419 (hardback : alk. paper)
AV  - P90 .B6764 2010
U1  - 302.23 BRM 
PY  - 2010///
CY  - London, New York
PB  - Routledge
KW  - Mass media
KW  - SLSH
N1  - Abstract:

Suitable for students of media studies, this title covers important issues facing media studies, including: approaching media texts; narrative; genres and other classifications; representations; globalisation; ideologies and discourses; the business of media; debating advertising, branding and celebrity; and, research - skills and methods; Includes bibliographical references and index; List of Figures Acknowledgments Introduction Section 1: Key concepts 1 Approaching media texts Introduction Semiotic approaches Structuralism, difference(s), and oppositions Denotation and connotation The social nature of signs Debates Content analysis Conclusion a Case study: Visual and aural signs Analysing a poster, and notes on two photos Voices and sound signifiers Audio-visual moving images Content analysis a 2 Narratives General theories of narrative Narration, story and plot Narratives in different media Long running and 'single' narratives 'New media' and narrative debates Conclusion References and further reading Case study: CSI: Miami and Crime fiction The classification 'crime fiction' Plot/story Applying Todorov Applying Propp Applying Barthes Applying Levi-Strauss Narratives, institutions, ideologies References and further reading 3 Genres and classification Classifying films: Thelma and Louise (US 1991) Repetition and difference Repertoires of elements; English
N2  - Suitable for students of media studies, this title covers important issues facing media studies, including: approaching media texts; narrative; genres and other classifications; representations; globalisation; ideologies and discourses; the business of media; debating advertising, branding and celebrity; and, research - skills and methods
UR  - http://www.worldcat.org/title/media-students-book/oclc/852011745&referer=brief_results
UR  - http://lib.ewubd.edu/ebook/7168
ER  -