TY  - BOOK
AU  - Evans,Liana
TI  - Social media marketing: strategies for engaging in Facebook, Twitter & other social media 
SN  - 9780789742841 (pbk.) :
AV  - HF5415.1265 .E93 2010
U1  - 658.872 22
PY  - 2011///
CY  - New Delhi
PB  - Dorling Kindersley, 
KW  - Internet marketing
KW  - Social media
KW  - Online social networks
N1  - Includes index; TOC; The basics of social media -- It's about conversation -- Social media from the inside out -- It's not about you -- How social media fits into the online marketing picture; BA
N2  - Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategy ... then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results ... and profit big from today's hottest new social media sites and platforms! -
UR  - https://www.worldcat.org/title/social-media-marketing-strategies-for-engaging-in-facebook-twitter-other-social-media/oclc/430053798&referer=brief_results
ER  -