TY  - BOOK
AU  - Dutta,Kirti
TI  - Brand management: Principles and Practices 
SN  - 9780198069867 
U1  - 658.827 
PY  - 2012///
CY  - New Delhi
PB  - Oxford University Press
KW  - Brand name products
N1  - Includes bibliographical references and index; BA
N2  - Summary: 	
Brand Management: Principles and Practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos. Divided into five sections, first section gives an introduction to branding, creating a brand, and understanding how  Read more...
UR  - http://www.worldcat.org/title/brand-management-principles-and-practices/oclc/796076490&referer=brief_results
ER  -