TY  - BOOK
AU  - Belch,E.George
AU  - Belch,A.Michael
AU  - Purani,Keyoor
TI  - Advertising and promotion : : an integrated marketing communications perspective 
SN  - 9781259026850
U1  - 659.1 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes index; BA
ER  -