TY  - BOOK
AU  - Lee,Monle
AU  - Johnson, Carla 
TI  - Principles of advertising: a global perspective 
SN  - 8130904748 Paper back
U1  - 659.1 
PY  - 2007///
CY  - New Delhi
PB  - Viva Books
KW  - Advertising
N1  - Includes Bibliographical References and Index; BA
UR  - http://lib.ewubd.edu/ebook/6329
ER  -