TY  - BOOK
AU  - Moisander,Johanna
AU  - Valtonen,Anu
TI  - Qualitative marketing research: a cultural approach 
SN  - 9781412903813
AV  - HF5415.2 .M623 2006
U1  - 658.83 
PY  - 2006///
CY  - London, Thousand Oaks
PB  - SAGE
KW  - Marketing research
KW  - Qualitative research
KW  - Marketing
KW  - gtt
KW  - Kwalitatieve methoden
KW  - Culturele aspecten
N1  - Includes bibliographical references and index; TOC; PART ONE: CULTURAL APPROACH TO MARKETS AND METHODS PART ONE: CULTURAL APPROACH TO MARKETS AND METHODS 'Cultural Turn' in Marketing and Consumer Research Evaluating Cultural Research PART TWO: CULTURAL DATA AND METHODS Ethnographies Cultural Texts and Talk Visual Materials and Methods PART THREE: ANALYSIS IN CULTURAL RESEARCH Interpretation and Interpretive Frameworks Analysis in Practice Criteria for Good Cultural Analysis PART FOUR: WRITING CULTURAL RESEARCH Writing in Cultural Research Writing up Cultural Research PART FIVE: DEFENDING YOUR RESEARCH REPORT Theoretical Legacies and Philosophical Questions; BA
N2  - Summary:
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, this work unpacks the cultural approach in the field of marketing and consumer research. It also provides a study for those interested in cultural approaches to economic and social theory
UR  - http://www.loc.gov/catdir/enhancements/fy0702/2005933780-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0702/2005933780-t.html
UR  - http://www.worldcat.org/title/qualitive-marketing-research-a-cultural-approach/oclc/783384584&referer=brief_results
UR  - http://lib.ewubd.edu/ebook/5981
ER  -