TY  - BOOK
AU  - Longenecker,Justin G.
AU  - Moore,Carlos W.
AU  - Petty,J.William
TI  - Small business management: an entrepreneurial emphasis 
SN  - 0538890150 Paper back
U1  - 658.022 22
PY  - 2000///
CY  - Cincinnati
PB  - South-Western College
KW  - Management
KW  - Small business -- Management
N1  - Low price nilkhet photocopy; Includes Bibliographical References and Index; TOC; Entrepreneurial opportunities --
Entrepreneurship in the new millenium --
Family business opportunities --
Franchising opportunities --
Startup and buyout opportunities --
Competitive advantage in the marketplace --
Developing the new venture business plan --The role of the business plan --
Developing the marketing plan --
Selecting the management team and form of organization --
Selecting a location and planning the facilities --
Accounting statements and financial requirements --
Finding sources of financing --
Small business marketing --
Customer loyalty and product strategy --
Pricing and credit strategies --
Promotional strategy --
Distribution channels and global markets --
Managing small business operations --
Social and ethical issues --
Professional management in the growing firm --
Managing human resources --
Quality management and the operations process --
Managing computer-based technology --
Financial management in the entrepreneurial firm --
Evaluating financial performance --
Managing the firm's assets --
Risk and insurance --
Exit strategies and beyond; BA
N2  - Summary: 	
[In this book] you'll find practical concepts, realistic insights, and the proven resources you need to successfully manage and lead a small business. Learn how to maintain a competitive advantage without sacrificing a sense of integrity as you follow your entrepreneurial dreams. [This book provides] examples and practical applications facing small business owners and entrepreneurs today
UR  - http://www.worldcat.org/title/small-business-management-an-entrepreneurial-emphasis/oclc/41266185&referer=brief_results
ER  -