TY  - BOOK
AU  - Zimmerer,Thomas
AU  - Scarborough,Norman M.
TI  - Essentials of entrepreneurship and small business management
SN  - 0131918567
U1  - 658.022 
PY  - 2005///
CY  - Upper Saddle River, N.J., New Delhi
PB  - Pearson Education International, Prentice - Hall
KW  - Small business
KW  - Management
KW  - New business enterprises
N1  - Previous ed.: 2002
Various multi-media instructional tools are available to supplement the text; "International ed."; Includes bibliographical references and index; Sec. I. The challenge of entrepreneurship: Ch. 1. The foundations of entrepreneurship --
Ch. 2. Inside the entrepreneurial mind: from ideas to reality --
Sec. II. Building the business plan: Beginning considerations : Ch. 3. Strategic management and the entrepreneur --
Ch. 4. Forms of business ownership and franchising --
Ch. 5. Buying an existing business --
Sec. III. Building the business plan: Marketing considerations : Ch. 6. Building a powerful marketing plan --
Ch. 7. E-commerce and the entrepreneur --
Ch. 8. Integrated marketing communications and pricing strategies --
Sec. IV. Building the business plan: financial considerations : Ch. 9. Managing cash flow --
Ch. 10. Creating a successful financial plan --
Ch. 11. Crafting a winning business plan --
Sec. V. Putting the plan to work : building a competitive edge : Ch. 12. Sources of financing: debt and equity --
Ch. 13. Choosing the right location and layout --
Ch. 14. Global aspects of entrepreneurship --
Ch. 15. Leading the growing company and planning for management succession; TOC; BA
UR  - http://www.worldcat.org/title/essentials-of-entrepreneurship-and-small-business-management/oclc/317262469&referer=brief_results
ER  -