TY  - BOOK
AU  - Suresh,K.
TI  - Advertising innovative media options
SN  - 8131400816 Paper back
U1  - 659.19 
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI University Press
KW  - Advertising Newspaper advertising Television advertising Retail trade advertising, Consumers Communication marketing
KW  - Business
N1  - Includes Bibliographical References and Index; BA
ER  -