TY - BOOK AU - Samuelson,William AU - Marks,Stephen G. TI - Managerial economics SN - 047166362X (hbk.) AV - HD30.22 .S26 2006 U1 - 338.5024658 22 PY - 2006/// CY - Hoboken, NJ PB - John Wiley and Sons KW - Managerial economics KW - Decision making N1 - Includes bibliographical references and index; TOC; Ch. 1. Introduction to economic decision making -- Ch. 2. Optimal decisions using marginal analysis -- Ch. 3. Demand analysis and optimal pricing -- Ch. 4. Estimating demand -- Ch. 5. Forecasting -- Ch. 6. Production -- Ch. 7. Cost analysis -- Ch. 8. Decision making under uncertainty -- Ch. 9. The value of information -- Ch. 10. Perfect competition -- Ch. 11. Monopoly -- Ch. 12. Oligopoly -- Ch. 13. Game theory and competitive strategy -- Ch. 14. Regulation, public goods, and benefit-cost analysis -- Ch. 15. Asymmetric information and organizational design -- Ch. 16. Bargaining and negotiation -- Ch. 17. Auctions and competitive bidding -- Ch. 18. Linear programming -- Ch. 19. Capital budgeting; Economics N2 - Summary: The right tools to guide real decisions When you're climbing a mountain, you have to carefully consider every step if you want to reach your goal. You need to know how your tools will actually perform on the mountain. It also helps to have a trusted guide who knows the way. UR - http://www.worldcat.org/title/managerial-economics/oclc/57354995&referer=brief_results UR - http://lib.ewubd.edu/ebook/5261 ER -