TY  - BOOK
AU  - Gardner,Howard
TI  - Changing minds: the art and science of changing our own and other people's minds 
SN  - 1578517095
AV  - BF637.C4 G37 2004
U1  - 153.85 22
PY  - 2004///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Change (Psychology)
KW  - Persuasion (Psychology)
KW  - Influence (Psychology)
N1  - Includes bibliographical references and index; TOC; The contents of the mind --
The forms of the mind --
The power of early theories --
Leading a diverse population --
Leading an institution : how to deal with a uniform population --
The creative geniuses change minds indirectly through science, scholarly breakthroughs, and works of art --
Mind changing in a formal setting --
Mind changing up close --
Changing ones own mind --
Epilogue : the future of mind changing; Sociology
N2  - Summary: 	
Publisher's description: Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds--yet this phenomenon is among the least understood of familiar human experiences. Now, eminent Harvard  Read more...
UR  -  	The contents of the mind -- The forms of the mind -- The power of early theories -- Leading a diverse population -- Leading an institution : how to deal with a uniform population -- The creative geniuses change minds indirectly through science, scholarly breakthroughs, and works of art -- Mind changing in a formal setting -- Mind changing up close -- Changing ones own mind -- Epilogue : the future of mind changing.
ER  -