TY  - BOOK
AU  - Dalrymple,Douglas J.
AU  - Parsons,Leonard J.
TI  - Marketing management: text and cases 
SN  - 9814126217 
AV  - HF5415.13 .D32 2000
U1  - 658.802 
PY  - 2002///
CY  - New York
PB  - J. Wiley
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index; BA
UR  - http://www.loc.gov/catdir/bios/wiley047/00268990.html
UR  - http://www.loc.gov/catdir/description/wiley033/00268990.html
UR  - http://www.loc.gov/catdir/toc/onix03/00268990.html
UR  - http://www.worldcat.org/title/marketing-management-text-and-cases/oclc/59804848&referer=brief_results
ER  -