TY  - BOOK
AU  - Varey,Richard J.
AU  - Lewis,Barbara R.
TI  - Internal marketing: directions of management 
SN  - 0415213177
AV  - HF5415.13 .I577 2000
U1  - 658.802 22
PY  - 2000///
CY  - London, New York
PB  - Routledge
KW  - Marketing
KW  - Management
KW  - Marketing channels
KW  - Market segmentation
N1  - Includes bibliographical references and index; BA
N2  - Summary:
Represents a much-needed source of research and conceptual development in internal marketing. This book explores themes and issues ranging from the social model of marketing; the human resource  Read more

UR  - http://www.worldcat.org/title/internal-marketing-directions-of-management/oclc/492645538?ht=edition&referer=br
UR  - http://lib.ewubd.edu/ebook/4514
ER  -