TY  - BOOK
AU  - Ries,Al
AU  - Ries,Laura
TI  - The 22 immutable laws of branding: how to build a product or service into a world-class brand 
SN  - 0060007737
AV  - HD69.B7 R537 2002
U1  - 658.827 21
PY  - 2002///
CY  - New York
PB  - HarperBusiness
KW  - Branding (Marketing)
KW  - Marketing
KW  - Decision making
KW  - Internet marketing
N1  - "This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."; Includes index; TOC; The 22 immutable laws of branding -- The 11 immutable laws of internet branding; BA
N2  - Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu
UR  - http://www.worldcat.org/title/22-immutable-laws-of-branding-how-to-build-a-product-or-service-into-a-world-class-brand/oclc/50640221&referer=brief_results
ER  -