TY  - BOOK
AU  - Storbacka,Kaj
AU  - Lehtinen, Jarmo R. 
TI  - Customer relationship management: creating competitive advantage through win-win relationship strategies 
SN  - 0071206787
U1  - 658.812 
PY  - 2001///
CY  - Singapore
PB  - McGraw-Hill
KW  - Customer relations Marketing
KW  - Marketing
KW  - Management
N1  - Includes Bibliographical References and Index; BA
UR  - https://www.worldcat.org/title/customer-relationship-management-creating-competitive-advantage-through-win-win-relationship-strategies/oclc/769022684&referer=brief_results
ER  -