TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 0131217291 (International ed.)
U1  - 658.83 
PY  - 2004///
CY  - London, New Delhi
PB  - Prentice-Hall International, Pearson Education
KW  - Marketing research
KW  - Methodology
N1  - Disc in pocket attached to front cover; Accompanying material: Instructors manual (book) ; Instructor's resource CD-ROM (4 3/4 in.); Includes bibliographical references and index; BA
UR  - https://www.worldcat.org/title/marketing-research-an-applied-orientation/oclc/52620946&referer=brief_results
ER  -