TY  - BOOK
AU  - Woodruffe,Helen
TI  - Services marketing
SN  - 0273634216
U1  - 658.8 
PY  - 1995///
CY  - London, New Delhi
PB  - Financial Times Pitman Publishing
KW  - Service industries
KW  - Marketing
KW  - Management
N1  - Bibliography: p299. - Includes index; Not-for-profit services marketing ; Leisure and tourism marketing ; Charities marketing ; Financial services marketing ; Professional services marketing; BA
N2  - Summary:
<I>Services Marketing</I> covers: not-for-profit organisations: leisure services: tourism: internationalisation of services: financial services: professional services: charities

UR  - http://www.worldcat.org/title/services-marketing/oclc/37426505&referer=brief_results
ER  -