TY  - BOOK
AU  - Cook,Guy
TI  - The discourse of advertising
T2  - The Interface series
SN  - 0415234549 (hbk)
AV  - P302 .C625 2001
U1  - 659.1014 22
PY  - 2001///
CY  - London, New York
PB  - Routledge
KW  - Discourse analysis
KW  - Advertising
KW  - Language
N1  - Includes bibliographical references and index; TOC; 1. Introduction: the genre of the advertisement --
Pt. I. Materials. 2. Substance and surroundings. 3. Pictures, music, speech and writing. 4. Language and paralanguage --
Pt. II. Text. 5. Words and phrases. 6. Prosody, parallelism, poetry. 7. Connected text --
Pt. III. People. 8. Narrative voices. 9. Ways of hearing. 10. Conclusion: the genre of the advertisement; English
N2  - Summary: 	
"The Discourse of Advertising explores the language of contemporary advertising. The words of advertisements are not viewed in isolation, however, but in complex interaction with music and pictures, other texts around them, and the people who make and experience them."
UR  - https://www.worldcat.org/title/discourse-of-advertising/oclc/45963047&referer=brief_results
UR  - http://lib.ewubd.edu/ebook/3415
ER  -