TY  - BOOK
AU  - Petersen,Harold Craig
AU  - Lewis,W.Cris
TI  - Managerial economics
SN  - 0139762833
U1  - 338.5024658 
PY  - 1999///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Managerial economics
N1  - "Pearson international edition" - p. [4] of cover; Includes index; TOC;  	Pt. I. Getting Started. Ch. 1. Introduction to Managerial Economics. Ch. 2. Basic Training. Integrating Case Study I: Olsen's Preowned CD Players --
Pt. II. Demand. Ch. 3. Demand Theory and Analysis. Ch. 4. Regression Techniques and Demand Estimation. Ch. 5. Business and Economic Forecasting. Integrating Case Study II: Southern Turkey --
Pt. III. Production and Costs. Ch. 6. Production Theory and Analysis. Ch. 7. Cost Theory and Analysis. Ch. 8. Linear Programming. Integrating Case Study III: Bond Construction Company --
Pt. IV. Market Structure. Ch. 9. Perfect Competition and Monopoly. Ch. 10. Monopolistic Competition, Oligopoly, and Barriers to Entry. Ch. 11. Game Theory and Strategic Behavior; Economics; BA
N2  - Summary: 	
"Managerial Economics, Fourth Edition, has been thoroughly updated and revised to reflect the complex business environment within which today's managers make decisions. Professors Petersen and Lewis provide students with a complete introduction to the basic principles of microeconomics while demonstrating how application of economic theory can improve management decision making. This approach involves first introducing the basic concepts of managerial economics and then using the principles to analyze decisions faced by managers. Numerous case studies and solved problems are included throughout the book to highlight the application of important principles."--BOOK JACKET
UR  - http://www.worldcat.org/title/managerial-economics/oclc/38966107&referer=brief_results
ER  -