TY  - BOOK
AU  - Tull,Donald S.
AU  - Hawkins,Del I.
TI  - Marketing research: measurement and method : a text with cases 
SN  - 8120309618
AV  - HF5415.2 .T83 1993
U1  - 658.83 22
PY  - 1993///
CY  - New York, New Delhi
PB  - Macmillan, Prentice-Hall
KW  - Marketing research
KW  - Case studies
N1  - Includes bibliographical references and indexes; BA
UR  - http://www.worldcat.org/title/marketing-research-measurement-and-method-a-text-with-cases/oclc/25787781&referer=brief_results
ER  -