TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk,Leslie Lazar
TI  - Consumer behavior
SN  - 0133729885
AV  - HF5415.32 .S35 1997
U1  - 658.8342 
PY  - 1997///
CY  - Upper Saddle River, N.J., New Delhi
PB  - Prentice Hall
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and indexes; TOC;  	Introduction to the study of consumer behavior. The diversity of consumer behavior --
Consumer research --
Market segmentation --
The consumer as an individual. Consumer needs and motivation --
Personality and consumer behavior --
Consumer perception --
Learning and consumer involvement --
The nature of consumer attitudes --
Consumer attitude formation and change --
Communication and persuasion --
Consumers in their social and cultural settings. Group dynamics and consumer reference groups --
The family --
Social class and consumer behavior --
The influence of culture on consumer behavior --
Subcultural aspects of consumer behavior --
Cross-cultural consumer behavior: an international perspective --
The consumer'; BA
N2  - Summary: 	
This textbook discusses basic consumer behavior, research findings, and applied marketing examples
UR  - https://www.worldcat.org/title/consumer-behavior/oclc/35822586&referer=brief_results
ER  -