TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Introduction to advertising and promotion: an integrated marketing communications perspective 
T2  - Irwin series in marketing
SN  - 0256136963
AV  - HF5823 .B387 1995
U1  - 659.1 22
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993; Includes bibliographical references and indexes; BA
UR  - http://www.worldcat.org/title/advertising-and-promotion-an-integrated-marketing-communications-perspective/oclc/232671575&referer=brief_results
ER  -