TY - BOOK AU - Evans,Joel R. AU - Berman,Barry TI - Marketing SN - 0023344105 AV - HF5415 .E86 1986 U1 - 658.8 22 PY - 1986/// CY - New York, London PB - Macmillan Pub. Co., Collier Macmillan KW - Marketing N1 - Includes bibliographical references and indexes; BA UR - http://www.worldcat.org/title/marketing/oclc/14188683&referer=brief_results ER -