TY  - BOOK
AU  - Littlefield,James E.
AU  - Kirkpatrick,Charles Atkinson
TI  - Advertising; mass communication in marketing
AV  - HF5823 .L72 1970
U1  - 659.1 
PY  - 1970///]
CY  - Boston
PB  - Houghton Mifflin
KW  - Advertising
N1  - Previous editions by C. A. Kirkpatrick; Includes bibliographical references; BA
UR  - http://www.worldcat.org/title/advertising-mass-communication-in-marketing/oclc/96696&referer=brief_results
ER  -