TY  - SER
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
AU  - McCarthy,E.Jerome
TI  - Applications in basic marketing
SN  - 0256139423
AV  - HF5410 .A67
U1  - 658.8 
PY  - 1990///-
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing
KW  - Periodicals
KW  - Management
KW  - Périodiques
KW  - Coupures de presse
KW  - gtt
N1  - Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>; Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr; Includes bibliographical references; TOC; Marketing's role in the global economy and in the firm --
Finding target market opportunities --
Evaluating opportunities in the changing marketing environment --
Getting information for marketing decisions --
Buyer behavior --
Product --
Place --
Promotion --
Price --
Marketing strategies: planning, implementing, and control --
Ethical marketing in a consumer-oriented world: appraisal and challenges; BA
N2  - "Clippings from the popular business press."
UR  - http://www.worldcat.org/title/applications-in-basic-marketing-clippings-from-the-popular-business-press/oclc/28947116&referer=brief_results
ER  -