TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing: concepts and strategies 
SN  - 0395629659 (student book)
AV  - HF5415 .P658 1993
U1  - 658.8 22
PY  - 1993///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
N1  - Includes bibliographical references and index; BA
UR  - http://www.worldcat.org/title/marketing-basic-concepts-and-decisions/oclc/502976110&referer=brief_results
ER  -