TY  - BOOK
AU  - Hoecklin,Lisa Adent
TI  - Managing cultural differences: strategies for competitive advantage 
SN  - 0201427702
AV  - HD62.4 .H64 1995
U1  - 338.880306 22
PY  - 2000///
CY  - India
PB  - University Press
KW  - International business enterprises
KW  - Management
KW  - Social aspects
KW  - Competition, International
KW  - Case studies
KW  - Intercultural communication
N1  - Online version:
Hoecklin, Lisa Adent.
Managing cultural differences.
Wokingham, England ; Reading, Mass. : Addison-Wesley, c1995
(OCoLC)604101178; Includes bibliographical references and index; TOC; The Impact of cultural diversity on international business --
Culture: What it is, what it is not and how it directs organizational behaviour --
The strategic value of cultural differences --
Advertising across cultures --
Managing human resources across cultures --
Managing alliances across cultures; DS
UR  - http://www.worldcat.org/title/managing-cultural-differences-strategies-for-competitive-advantage/oclc/31331449&referer=brief_results
ER  -