TY  - BOOK
AU  - Arens,William F.
AU  - Bovée,Courtland L.
TI  - Contemporary advertising
SN  - 025613412X
AV  - HF5821 .B62 1994
U1  - 659.1 
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Advertising
N1  - Bovée's name appears first on previous editions; Includes bibliographical references and indexes; TOC; Advertising perspectives --
Developing marketing and advertising strategies --
Creating advertisements and commercials --
Advertising media --
Integrated marketing communications; BA
UR  - https://www.worldcat.org/title/contemporary-advertising/oclc/28634633&referer=brief_results
ER  -