TY  - BOOK
AU  - Jain,Subhash C.
AU  - Jain,Subhash C.
TI  - International marketing
SN  - 0324063709
AV  - HF1416 .J35 2001b
U1  - 658.848 
PY  - 2001///
CY  - Cincinnati, Ohio
PB  - South-Western
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Rev. ed. of: International marketing management. 5th ed. c1996.
Online version:
Jain, Subhash C., 1942-
International marketing.
Cincinnati, Ohio : South-Western, c2001
(OCoLC)752376933; Includes bibliographical references and indexes; TOC; pt. 1. Framework of international marketing --
pt. 2. Perspectives of international markets --
pt. 3. The field of international business --
pt. 4. Environmental factors affecting international marketing --
pt. 5. International marketing decisions --
pt. 6. Planning and control --
Cases; BA
UR  - http://www.worldcat.org/title/international-marketing/oclc/51518627&referer=brief_results
ER  -