TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management
SN  - 8120320832
AV  - HF5415.13 .K64 2003
U1  - 658.802 22
PY  - 2003///
CY  - Upper Saddle River, N.J., New Delhi
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Various multi-media instructional aids, including a web site, are available to supplement the text; Includes bibliographical references and indexes; BA
N2  - Summary: 	
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape
UR  - https://www.worldcat.org/title/marketing-management/oclc/49225813&referer=brief_results
ER  -