TY  - BOOK
AU  - Duncan,Tom
TI  - IMC: using advertising and promotion to build brands 
T2  - The McGraw-Hill/Irwin series in marketing
SN  - 025621476X (alk. paper)
AV  - HF5415.13 .D846 2002
U1  - 658.827 22
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index; BA
ER  -