TY  - BOOK
AU  - Gorham,Joan
TI  - Mass media 95/96
SN  - 1561343404
U1  - 302.2305 
PY  - 1995///
CY  - Connecticut
PB  - The Dushkin publishing
KW  - Communication
KW  - Mass media
KW  - Periodicals
N1  - Includes index; TOC; 1. Living with media --
2. The source's perspective: a push from the right ... a pull to the left --
3. Commercial considerations: advertiser influence on media messages --
4. Legal and regulatory restraints on media content --
5. Information and influence: concerns with what we learn from the news media --
6. The power of images --
7. Ethical questions --
8. Media and politics --
9. Implicit lessons: concerns with what we learn from entertainment; Sociology
UR  - http://www.worldcat.org/title/mass-media-9596/oclc/33427351&referer=brief_results
ER  -