TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring and managing brand equity 
SN  - 0131201158
AV  - HD69.B7 K45 1998
U1  - 658.8'27 22
PY  - 1998///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Brand name products
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and index; BA
UR  - http://www.worldcat.org/title/strategic-brand-management-building-measuring-and-managing-brand-equity/oclc/37115825&referer=brief_results
ER  -