TY  - BOOK
AU  - Rajagopal
TI  - Marketing management: text and cases 
SN  - 8125907734
U1  - 658.802 
PY  - 2000///
CY  - New Delhi
PB  - Vikas Publishing House
KW  - Consumer behaviour
KW  - Marketing
KW  - Marketing Management Consumer behaviour
KW  - Case studies
N1  - Includes bibliographical references and index; BA
UR  - https://www.worldcat.org/title/marketing-management-text-and-cases/oclc/48498068&referer=brief_results
ER  -