Services marketing : concepts, strategies, & cases / K. Douglas Hoffman andJohn E. G. Bateson.
Material type: TextLanguage: English Publication details: Australia ; South-Western, c2011. Edition: 4th edDescription: xv, 461 p. : ill. ; 27 cmISBN: 9781439039397 (hbk.); 1439039399 (hbk.)Subject(s): Service industries -- MarketingDDC classification: 658.8 LOC classification: HD9980.5 | .H644 2011Online resources: Contributor biographical information | Publisher description | E-book FulltextItem type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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E-Book | Dr. S. R. Lasker Library, EWU E-book | Non-fiction | 658.8 HOS 2011 (Browse shelf(Opens below)) | Not for loan |
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658.8 BOM 1992 Marketing / | 658.8 DAL 2011 The Leadership experience / | 658.8 GIS 2003 Services, marketing and management / | 658.8 HOS 2011 Services marketing : | 658.8 KOM 2003 Marketing insights from A to Z : | 658.8 KOM 2016 Marketing management / | 658.8 KOM 2017 Marketing 4.0 : |
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