Selling and sales management / David Jobber, Geoffrey Lancaster.
Material type:
TextLanguage: English Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2009. Edition: 8th edDescription: xx, 546 p. : ill. ; 25 cmISBN: 9780273720652 (pbk.); 0273720651 (pbk.)Subject(s): Selling | Sales managementDDC classification: 658.81 LOC classification: HF5438.25 | .J63 2009Online resources: Ebook Fulltext | Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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E-Book
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EWU Library E-book | Non-fiction | 658.81 JOS 2009 (Browse shelf(Opens below)) | Not for loan |
Includes bibliographical references and index.
Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation.
BA
Sagar Shahanawaz
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