Marketing management : a south asian perspective / Philip Kotler...[et. al]
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TextLanguage: English Publication details: New Delhi : Pearson, c2013 Edition: 14 [ed. ]Description: xxiv, 596, [127] p. : col. ill. ; 29 cmISBN: 9788131767160Subject(s): Marketing -- ManagementDDC classification: 658.8 Online resources: WorldCat details | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | Course reserves |
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.8 MAR 2013 (Browse shelf(Opens below)) | C-1 | Not For Loan | 26330 | |||
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.8 MAR 2013 (Browse shelf(Opens below)) | C-2 | Not For Loan | 26402 | |||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 MAR 2013 (Browse shelf(Opens below)) | C-3 | Available | 26803 | |||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 MAR 2013 (Browse shelf(Opens below)) | C-4 | Checked out | 21/04/2020 | 26804 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 MAR 2013 (Browse shelf(Opens below)) | C-5 | Available | 26805 | |||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 MAR 2013 (Browse shelf(Opens below)) | C-6 | Checked out | 14/05/2024 | 26806 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 MAR 2013 (Browse shelf(Opens below)) | C-7 | Checked out | 20/12/2018 | 26807 |
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| 658.8 MAR Marketing / | 658.8 MAR Marketing / | 658.8 MAR 2013 Marketing management : | 658.8 MAR 2013 Marketing management : | 658.8 MAR 2022 Marketing management / | 658.8 MCA 1993 Applications in basic marketing. | 658.8 MCA 1993 Applications in basic marketing. |
Includes bibliographical references and index.
TOC Part 1: Understanding marketing management. Defining marketing for the 21st century ; Developing marketing strategies and plans --
Part 2: Capturing marketing insights. Collecting information and forecasting demand ; Conducting marketing research --
Part 3: Connecting with customers. Creating long-term loyalty relationships ; Analyzing consumer markets ; Analyzing business markets ; Identifying market segments and targets --
Part 4: Building strong brands. Creating brand equity ; Crafting the brand position ; Competitive dynamics --
Part 5: Shaping the market offerings. Setting product strategy ; Designing and managing services ; Developing pricing strategies and programs --
Part 6: Delivering value. Designing and managing integrated marketing channels ; Managing retailing, wholesaling, and logistics --
Part 7: Communicating value. Designing and managing integrated marketing communications ; Managing mass communications : advertising, sales Promotions, events and experiences, and public relations ; Managing personal communications : direct and interactive marketing, word of mouth, and personal selling --
Part 8: Creating successful long-term growth. Introducing new market offerings ; Tapping into global markets ; Managing a holistic marketing organization for the long run --
Appendix: Sonic marketing plan --
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
BA
Sagar Shahanawaz
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