Dr. S. R. Lasker Library Online Catalogue

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International business / Alan M. Rugman, Simon Collinson.

By: Rugman, Alan MContributor(s): Collinson, SimonMaterial type: TextTextLanguage: English Publication details: Harlow, England ; New York : Pearson, 2012. Edition: 6th edDescription: xxxii, 765 p. : col. ill., col. maps ; 27 cmISBN: 9780273760979 (pbk.)Subject(s): International business enterprises -- ManagementDDC classification: 658.049 RUI LOC classification: HD62.4 | .R843 2012Online resources: WorldCat details
Contents:
Part One The World of International Business Chapter 1: Regional and Global Strategy Chapter 2: The Multinational Enterprise Chapter 3: The Triad and International Business Part Two: The Envrironment of International Business Chapter 4: International Politics Chapter 5: International Culture Chapter 6: International Trade Chapter 7: International Financial Markets and Institutions Part Three International Business Strategies Chapter 8: Multinational Strategy Chapter 9: Organizing Strategy Chapter 10: Corporate Strategy and National Competitiveness Chapter 11: Innovation, Entrepreneurship and "Born Global" Firms Part Four: Functional Area Strategies Chapter 12: Production Strategy Chapter 13: Marketing Strategy Chapter 14: Human Resource Management Strategy Chapter 15: Political Risk and Negotiation Strategy Chapter 16: International Financial Management Part Five: Regional Strategies Chapter 17: European Union Chapter 18: Japan Chapter 19: North America Chapter 20: Emerging Economies Chapter 21: China Chapter 22: Corporate Ethics and the Natural Environment
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section 		Non-fiction 658.049 RUI 2012 (Browse shelf(Opens below)) C-1 Not For Loan 25571
Total holds: 0

Includes bibliographical references and index.

Part One The World of International Business Chapter 1: Regional and Global Strategy Chapter 2: The Multinational Enterprise Chapter 3: The Triad and International Business Part Two: The Envrironment of International Business Chapter 4: International Politics Chapter 5: International Culture Chapter 6: International Trade Chapter 7: International Financial Markets and Institutions Part Three International Business Strategies Chapter 8: Multinational Strategy Chapter 9: Organizing Strategy Chapter 10: Corporate Strategy and National Competitiveness Chapter 11: Innovation, Entrepreneurship and "Born Global" Firms Part Four: Functional Area Strategies Chapter 12: Production Strategy Chapter 13: Marketing Strategy Chapter 14: Human Resource Management Strategy Chapter 15: Political Risk and Negotiation Strategy Chapter 16: International Financial Management Part Five: Regional Strategies Chapter 17: European Union Chapter 18: Japan Chapter 19: North America Chapter 20: Emerging Economies Chapter 21: China Chapter 22: Corporate Ethics and the Natural Environment

BA

Tahur Ahmed

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